Case Study: Attract Your Market Like Moths to A Bright Light
Our product launch process changes the way to enter the market using data science to develop succinct market intelligence.
Case Study: Using data science to pivot a product launch to becoming a disruptive innovation
Our product launch process changes the way to enter the market using data science to develop succinct market intelligence.
Who can I tell about my idea?
So, you have this great new idea, you’ve bounced it off trusted friends and family who have given you support and encouragement, but if you tell anyone else about it won’t they just steal the idea?
What does your market actually want?
The Importance of Validating Assumptions When Commercialising Innovations We often speak with inventors who tell me “I know what the market wants” as they are explaining their innovation, despite having conducted no market research. Don’t get me wrong, in many cases the inventors are right. However, it is the pure assumption that always scares us…
Harnessing the power of innovative thought in the workplace
Are you letting innovation escape from your business? We deal with a great number of varied projects and ideas, posed to us from people and organisations across all different industries and backgrounds. Sometimes the application of the idea isn’t completely understood by the individual presenting it to us. Sometimes the person is so frustrated about…
From the Ashes Comes Growth – COVID-19
Written by Trevor Holmes, 25 March 2020 “As the economy and business world emerge from the danger periods, what we can expect is that businesses and consumers WILL be rethinking and adjusting their behaviours in our new world. Within that, many opportunities to innovate and develop products and technologies will emerge.” The Covid-19 situation has…
How to get a product commercialised? – Zzzopa
Almost eighteen months ago an inventor approached us with an innovative idea of a unique toy. To give readers an insight into what it takes to commercialise innovative products or technologies, the story of the Zzzopa provides a wonderful case study of the many challenges that can exist on the roadmap to commercialisation. Almost eighteen…