Who can I tell about my idea?
So, you have this great new idea, you’ve bounced it off trusted friends and family who have given you support and encouragement, but if you tell anyone else about it won’t they just steal the idea?
What does your market actually want?
The Importance of Validating Assumptions When Commercialising Innovations We often speak with inventors who tell me “I know what the market wants” as they are explaining their innovation, despite having conducted no market research. Don’t get me wrong, in many cases the inventors are right. However, it is the pure assumption that always scares us…